Say hello to the new & improved formula of the shampoo from the olive & macadamia range! Power-packed withh natural ingredients like olive and macadamia oils, and plant-derived keratin, this sulphate-free, gentle cleansing shampoo is just what you need to live in a happy hair daze.

7-free! Good science for happy hair!

Plum hair care is free of:
1. Sulphates - so the cleansing is gentle
2. Silicones - to allow hair to breathe & shine at its natural best
3. Alcohol - so there's no drying
4. Parabens - we all know why - carcinogens are a no-no!
5. Phthalates - potential reproductive toxins
6. Zinc - prolonged use of ZPT can cause irritation to the scalp
7. Propylene glycol - can be harsh to the skin in the longer run

And, as always, it's 100% vegan and cruelty free!

Reasons to ♥

• New & improved formula meant for nourishing dry, damaged and chemically treated hair
• Enriched with olive and macadamia oils that condition and add shine
• Soy, corn & wheat protein (i.e. 100% vegan plant-keratin) to strengthen & repair damaged hair
• Additional pro vitamin B5 to protect hair from UV damage
• 100% vegan, paraben-free, phthalate-free, and cruelty-free, as always
• Leaves hair feelings smoother, softer and shinier almost instantly