Avocado Soft Cleanse Shampoo | For Frizz-Free Hair
Say hello to the new & improved formula of the shampoo from the olive & macadamia range! Power-packed withh natural ingredients like olive and macadamia oils, and plant-derived keratin, this sulphate-free, gentle cleansing shampoo is just what you need to live in a happy hair daze.
7-free! Good science for happy hair!
Plum hair care is free of:
1. Sulphates - so the cleansing is gentle
2. Silicones - to allow hair to breathe & shine at its natural best
3. Alcohol - so there's no drying
4. Parabens - we all know why - carcinogens are a no-no!
5. Phthalates - potential reproductive toxins
6. Zinc - prolonged use of ZPT can cause irritation to the scalp
7. Propylene glycol - can be harsh to the skin in the longer run
And, as always, it's 100% vegan and cruelty free!
Reasons to ♥
- New & improved formula meant for nourishing dry, damaged and chemically treated hair
- Enriched with olive and macadamia oils that condition and add shine
- Soy, corn & wheat protein (i.e. 100% vegan plant-keratin) to strengthen & repair damaged hair
- Additional pro vitamin B5 to protect hair from UV damage
- 100% vegan, paraben-free, phthalate-free, and cruelty-free, as always
- Leaves hair feelings smoother, softer and shinier almost instantly
- Olive Oil
- Macadamia Oil
- Start with rinsing your oiled hair. Pump out required amount & lather up on wet hair.
- Massage in, leave on for 2-3 mins & rinse off.
- Follow with a conditioner (daily) or hair mask (weekly).
- Avoid combing wet hair to minimize breakage!