Too much, or too little, hydration is the #1 cause of hair frizz. This emollient, vitamin-rich, yet lightweight avocado hair serum comes packed with the goodness of avocado, argan and jojoba oils, to keep those tresses happily hydrated and frizz-free. Using the right hair serum protects your hair from excess humidity and excess dryness, keeping things nice & balanced!

Avocado Oil: Provides deep conditioning to your hair and scalp and leaves it frizz-free and smooth

Olive Oil: Conditioning oil with antioxidant properties - also rich in Omega 3, Omega 6 and Omega 9 fatty acids and Vitamin E

Jojoba Oil: Rich in vitamins & minerals. Moisturizes hair strands and strengthens hair

Argan Oil: Say bye to split-ends! Rich in fatty acids & Vit E, makes hair smooth by reducing roughness & prevents split ends

Caprylic/Capric Triglycerides: This coconut oil derivative, acts as an emollient, keeps hair strands hydrated, does not weigh down the hair

Reasons to ♥

Real hair. Honest solutions. Plum haircare is 7-FREE always!

• NO Sulphates - so the cleansing is gentle
• NO Silicones - to allow hair to breathe & shine at its natural best
• NO Alcohol - so there is no drying
• NO Parabens - we all know why! Carcinogens are a no-no!
• NO Phthalates - potential reproductive toxins
• NO Zinc - prolonged use of ZPT can irritate the scalp
• NO Propylene Glycol - can be harsh to the skin over the long term

This serum,

• Conditions & adds shine to your hair
• Keeps frizz at bay
• Keeps hair strands hydrated